Innovation in electronic devices (October 2010)


Our client wanted to tailor their new generation of devices more effectively to customer needs. They wanted to know where innovations were necessary to help increase their products’ sales prospects.


Anovum conducted a survey amongst potential end-users in different countries. End-users were then classified according to their personal preferences (with regard to different innovations) using specific preference measurement and statistical tools (Discrete Choice, MaxDiff, Cluster Analysis).


Identification of four customer groups that differ significantly from one another with regard to their needs. The new product variants can better fulfil the different customer requirements than previous offerings. This helps increase the chances of success for the new generation of devices.
hance der neuen Gerätegeneration.